CEO Online: Yan Huang star CEO Chang on August 15 guest Sina

In 1999, Zhang Yiyi However, Morgan Stanley give up positions and 500,000 U.S. dollars paid, home business, the media referred to as "out of Wall Street's woman." Prior to the founding Yanhuang star, she went to Singapore, to Singapore Telecommunications, Mr. Chairman KohBoonHwee to sell your business plan, in just a few minutes time, KohBoonHwee not read Chang elaborate plan, but to Zhang excitement is just 15 minutes after the meeting, eventually she got 30 million U.S. dollars financing.

Second half of 2002, Chang often appear in Beijing's Hongqiao, God and other small commodities wholesale market, with the stand owners of greetings in the 800BUY Yanhuang star's e-commerce site completed a restructuring of a few dollars to start small gifts of money, online sales and therefore to more than 100% per month increase. 16:00-17:00 PM August 15, Miss Zhang Yi Yan and Huang Star Group CEO will be a guest Sina spring on topics such as e-commerce, and industry and the majority of users to communicate, welcome to attend on Sina, "president of online" chat program. Click a question

Guests: Yan Huang Star Group CEO Chang

Subject: E-commerce in the spring

Date: August 15 16:00-17:00 PM

Sina technology "president of online" section describes:

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Sina science and technology, "President-line" section is the "China Entrepreneur" magazine co-operation of a feature column in the "President-line", we will invite well-known enterprises in all walks of life president of numerous appearances on the industry behind real, business and market competition on the course of the various flavors, and colleagues to share lessons learned. Our aim is to give the industry one of the most direct, real voice communication platform. Guests will be in dialogue Sina live video chat room guests manner, "Chinese entrepreneurs" magazine published some of the subsequent selection.

Guest Introduction



Miss Zhang Yi is Yanhuang Star Group CEO. She received the 1991 Computer and Economic Management of Tsinghua University double degree. In 1992 the United States to study, in the appropriate Lino Louis University study computer science, in 1993 should Lino Louis University, a master's degree. 1993 -1 995, he worked at UBS Warburg. University of Chicago in 1995 to study MBA. In 1997 by MBA with honors degree. Between 1994-1999 in the United States Chang has worked in the Wall Street Morgan Stan force, the U.S. First National Bank, UBS Warburg and other institutions as investment bankers, senior investment adviser. Meanwhile in a large number of Fortune 500 companies corporate finance, mergers and acquisitions, especially in high-tech and telecom enterprises and network parallel computing, have participated in the work listed NETSCAPE, AMAZON 10 billion in bond financing work.

Returned in 1999 to develop the Chinese Internet business, founded Yanhuang Star Network Technology Co., Ltd.. Company today, has more than 400 kinds of professionals, which owns four subsidiaries: Yanhuang Star Network Technology Co., Ltd., Yan Huang Star Information Technology Co., Ltd., China Masamichi Network Technology Limited, the world-mode Technology Co., Ltd. and six a division.

Yan Huang Star

Yan Huang star (SINOHOME) was established in September 1999, is a comprehensive technology for Internet applications, products, services. Consumption through its network, two major business lines including commercial Internet network for the general consumer and government, business users, provides telecommunications software and systems integration, e-commerce, online games, wireless mobile, telecom value-added, advanced technology, including e-government , products and services.

Yan Huang star in setting up a company focused on planning center, R & D center, based on the establishment of the network products division, e-business division, online games division, the wireless business division, carrier division and the National Masamichi companies in the Internet consumer market and the Internet business market business development.

Yan Huang star by the accomplished and experienced industry leaders together constitute the senior management team, absorbing a large number of excellent middle appointment of technical and management personnel, the company has more than 300 kinds of professionals, all have a college education, 80 % University degree qualifications, 17% have master's and doctoral degree, technical personnel more than 50%, with strong technical strength. Yan Huang star has a good brand, extensive product line, a mature team and business philosophy. As a leading Internet company, Yanhuang star by constantly creating, leading, network applications to meet market demand and create a good service to drive the company's continuous development.

Yan Huang Star - CIMO (online games)

Through the introduction, agency, operating a large network games for the main business and competitive conduct, including networks, online communities, mobile games, wireless value-added services series, in order to achieve complete digital entertainment network operating platform (SINOGAME) strategic planning, comprehensive committed to the advancement of China's online game market and expand to create the first brand of Chinese online games.

Yan Huang Star - 800BUY (e)

Its business website - "Babai worship" (www.800buy.com.cn) is well-known e-commerce site, relying on superior performance over the years, ranking the top three Chinese e-commerce sites. Babai thanks to the "fashion family, affordable shopping," as the company's business philosophy, adhere to the "people-oriented, customer first" principle, committed to becoming the family's boutique fashion shopping paradise, for the public to create a high standard of online shopping environment. Since opening in March 2000 inception, Babai worship, with its unique "number one" plus "golden sales" business model, the warm customer service, flexible payment methods and the affordable and convenient delivery system, has attracted large number of fixed customer base. Break the current 300 million registered users, divided into "flower shop," "Beauty of the Treaty", the "new man", "Digital PARTY", "Wild Weekend" five categories, customer demand for fine granular type and launch its own brand of fashion, young people closer to the pace of life. Babai worship is not just a simple e-commerce Gong Si, but relying on the network platform to build a content-rich multi-level brand, and at every level to create the value of new enterprises.

Yan Huang Star - ZIMO (wireless mobile)

Full play to Gongsi brand, market, customers, Jishu Deng aspects of Youshi, Quanmianliange network operators, Internet content providers, Zeng Zhi, terminal equipment manufacturers, wireless Ye Wu Shang Xiayouchanye to form a ternary Yiti strategic alliance with the composition of a Wanzheng The industry value chain, increasing market capacity, shared interest. We will short message (SMS), multimedia messaging (MMS), WAP, wireless interactive voice, K-java, BREW and other technical means to provide customers with mobile games and entertainment, living, mobile commerce and other related services.

Yan Huang Star - FUN4 base (value-added telecom, nebula interactive community)

As the designated agent for China Telecom, China Telecom, Internet access agent services (ISP), mobile value-added services, Internet data centers and digital data circuits leased line access services, communications equipment, sales agents and other related businesses, and for Internet content providers telecommunications providers to build a unified value-added service platform (SINONET), for all levels of telecommunications access providers to provide rich value-added Internet services for all types of Internet content providers, including user authorization, authentication, billing collection service package.

Commercial network products - SINOSOFT

Own intellectual property rights of ECM (effective communication management system), SINOSONIC (Yanhuang Voice) voice synthesis technology, third-generation unified messaging, carrier-class email system and a series of core competence in communications products, currently in government, communications, finance, postal services, tourism and other industries widely used; Yanhuang Nova provides systems integration and communications products based on an integrated network of independent communication technology services, the success of China Telecom, China Mobile, China Unicom, China Netcom, China Development Bank unit to provide technical development and support services; and is BEA, LG and other international well-known IT enterprise product agent.

State Masamichi

Masamichi Network Technology Co., Ltd. Beijing China is a subsidiary of Yan and Huang star, it is committed to telecom operators and network technology services for investment and development for telecom operators and major customers (government and corporate users) provide the network platform for value-added service applications and technology products, has the domestic leading level of technical and market development capabilities, a major telecommunications industry and government sector value-added service applications and software technology providers.

(State Masamichi successfully developed China's own intellectual property rights online products Trade Fair universal platform CNTS, the exchange of e-government information sharing platform for EGIS, a common e-business applications for small and medium platform SINOEOL, mass e-mail system SINOMAIL, ICP value VASP business applications such as billing platform products and online mall, online business hall, hosting management, telecom solutions. One of the CNTS and SINOEOL, telecommunications systems are classified as major e-commerce class of 2002 new business across the country, EGIS was Internet works fine as a government e-government solutions, is a nationwide promotion, currently in Beijing, Shanghai, Chongqing, Liaoning, Hebei, Inner Mongolia, put into use, as well as more than ten provincial telecommunications operators engaged in active communication and feasibility studies.)






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Zhu Wenhui: Deep popularity

Fu, the letter also!

The world's top five manufacturers of alkaline batteries in Fujian Nanping Nanfu Battery Co., Ltd. (hereinafter referred to as "Nanfu Battery") familiar with "deeply disappointing," meaning, Wen-Hui Zhu is a member of them.

Filed Nanping, many may be familiar with the ALICE, Nanping is a rare scenic spots in southeastern China, where the "World Natural and Cultural Heritage" one of the Wuyi Mountain. Guo modern poets recite Nanping as "Green Mountain Wai directions, the water around the two Jiang Qing." Nanfu battery is located right in this beautiful city, Zhu Wenhui childhood growing up in Nanping of Fujian mountain has a unique simple and humble people, leisure time to do the most to the suburbs is fishing and photography.

From 1990 to work so far, Zhu Wenhui accompanied Nanfu battery from a battery factory near bankruptcy of the backward growth of the world's top five small alkaline battery manufacturers, sales for 18 consecutive years, first in the country's major enterprises. And he himself from an equipment section of the technician to general manager Nanfu Battery Information Center. Practitioners 20 set, silent little language Zhu Wenhui silently for information technology Nanfu battery with its own contribution to the power of. Under his leadership, Nanfu battery IT department wishes of the public, the successful use of information technology to promote the rapid development of enterprises.

Dedicated 20 set

40-year-old Italian football legend Paolo Maldini announced in February this year, retire at the end of the season after he had been in effect nearly 20 years, AC Milan, AC Milan became the longest history, the effectiveness of the players. Similarly, 40-year-old Zhu Wenhui, in Nanfu battery has also been working for nearly 20 years, "I was born in this land, I love my job." Zhu Wenhui has been at about the time Nanfu battery that to.

In 1990 from Fujian Normal University physics graduate Zhu Wenhui, was assigned to the State Department of Nanfu battery equipment, responsible for the management of electrical appliances. At that time the battery just to the South End Mobil restructuring, the state-owned electric plant into joint venture in Nanping Nanfu Battery. "The reason foreign participation, the information Nanfu battery construction began in 1990." Zhu Wenhui, said: "But did not separate out the information department, but anchored in the equipment section. Because there is no information technology do , so transferred from the equipment section. I Jiaoshu hardware, so we started Nanfu battery information work. "

From 1991 to 2002, is the rapid development of Nanfu battery decade. In 1991, sales of Nanfu battery still only 17.5 million yuan, in 2002 reached 717.51 million yuan, an increase of just a decade or 41 times. The rapid development of enterprise level information required more and more, so, in 2002, Nanfu Battery information center set up to begin construction business ERP systems, Zhu Wenhui as a director. "In fact, not until the concept of ERP, we do produce the operation and maintenance, enterprise OA, covers the management of production equipment."

Since 2002, under the leadership of the Zhu Wenhui, Nanfu battery level information technology consistently ranks first in the industry. Not only business process integration with all departments, but also in promoting information technology projects, while implementing Six Sigma projects. Through the implementation of these advanced information technology project, Zhu Wenhui said: "The process of building enterprise information management level also improved to improve the process."

Information first started

A joint venture Nanfu battery, revenue is the largest foreign investment requirements for the management of the high. This also allows Zhu Wenhui to work after just a taste of the foreign management ideas to the importance for enterprise development, so he understands the importance of enterprise information management. "Overseas the management will Nanfu battery and compare their business, put forward a variety of standard management requirements. To all the business activities of enterprises to do some advance planning things in control, after the analysis, assessment and future forecasts, the economic behavior of enterprises to process and standard, so as to achieve effective management of the whole process. "Zhu Wenhui said. It is also in this environment, Zhu Wenhui reborn, became the vanguard of the construction of enterprise information.

In fact, the then management Nanfu battery status and the requirements there are still some gaps, mainly in supply chain management and manufacturing aspects. In the supply chain management, management of confusion on the dealer, not even a relatively complete customer file. More trouble is, inventory and plant, marketing and other aspects out of line; in production, the main problem is divorced from production and planning, material change and receive materials separated. So the level of information as an important means to improve management were pronounced. In 2002, Nanfu signed U821 contract with UF to begin the integration of financial supply chain, and in December 2005 to upgrade to the U861, the implementation of manufacturing systems. "The most direct effect is different every year for the company audit and assessment of our overall processes and inventory data are very accurate, especially in the field distribution of capital flow and logistics dealer." Zhu Wenhui On the effect of information said.

In addition, the battery has been Nanfu Sigma management methods will be used in product quality control and production management. "Since 2002, our manufacturing processes, in the introduction of the 3 Sigma management methods, but our goal is Six Sigma methods, because the precision of three-sigma or some difference." Zhuwenhuiyue. For the importance of production management is also unique because Nanfu battery location decisions. "Nanfu battery located in the mountains, large reserves of raw materials is the cell to adapt to market changes Nanfu key link. For a long time, Nanfu battery inventory management, and to obtain control of raw materials strictly formula change does not reflect the collar material and procurement, inconsistent with the actual production and planned workshops and other problems are common problems, it is imperative that the introduction of advanced production management. "Zhu Wenhui, said.

"Enterprise management for the times"

In Zhu Wenhui seems to always grasp the advanced enterprise management thinking. "Advanced management thought is all the business activities of enterprises to do some advance planning things in control, after analysis, assessment and future forecast, is the economic behavior of business processes, standardization, Conger to achieve effective management of the whole process. "Zhu Wenhui said. The Nanfu battery leadership and IT departments, it is also an idea in this guidance, led Nanfu battery rapid development of information construction.

In talking about the battery information for the construction of the South-fu's contribution, the shy modesty and Zhu Wenhui, said: "Oh, I think, now, our information technology still in its early stage." Then he Also stressed the need for the information construction of the importance of data management. "I personally believe that information or focus on information-gathering process. To collect valuable data on the company and reports, can play a valuable management tips."

End of the interview, Zhu Wenhui on the ERP system to tell their own understanding: "If an ERP system as an assembly line than the words, corporate sales, production, logistics and financial management is the line on every link. A production pipeline running to follow the process flow set, it can not be arbitrarily changed the direction of or being short circuit. In other words, it has certain mandatory. whether the Quality Management System or other business rules and regulations, In the course of its operation will gradually over time distortion. "

CIO excellent candidates in mind: to fully understand the rational application of information technology is to enhance corporate complex competition and the only effective management tool for managers.

Their evaluation: positive, safe and scientifically advance the pace of enterprise information applications.

Major achievements: setting up enterprise IT team, the effective implementation of enterprise information applications (ERP, SPC, etc.), giving them a stable and healthy environment for IT application, Fujian Province in 2006 as the first good CIO.

Career sentiment: the development of demand is the primary driving force.







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